BMW Group subsidiary Designworks has announced it is to open a new studio in Santa Monica, California, where it will draw inspiration from the surrounding environment of Silicon Beach and its design, media and technology companies. Designworks will work on behalf of the BMW Group to develop auto interiors spaces and components, and provide “inspiration in the fields of innovation, design and sustainability” across automotive and other industries.
“Santa Monica is a test bed for the innovative and sustainable mobility solutions of tomorrow,” said Adrian van Hooydonk, senior vice president, BMW Group Design and a former head of Designworks.
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